The Brand Is King!
You may not realize it, but your suppliers, distributors and customers need your brand. Everyone needs something to believe in, and your brand can lead them to the promised land. But as with any relationship, and especially when you intend to be the dominant party, it takes work - hard work - lots of hard work.
It's not just about making people aware you exist, you need to build a sense of who you are in their minds. The goal is to make them believe, without reservation, in the aspirational dream that they might be so lucky to be a part of. Building a brand is equal parts romance and brainwashing, and if done right can be the biggest asset in building a business. If done incorrectly, well, you won't be around long enough to worry about it.
The personality of the brand is everyone's responsibility - from the CEO to the custodian. It is affected by everything from the impact of a large marketing campaign, to how the phones are answered and what that custodian is wearing.
We build our client's brands using a spherical approach to consider all touch-points and all risks. Our approach works towards the singular idea that the BRAND IS KING, building stability and a long-term vision on which it can be permanently and continually built.