Good marketing makes the client look smart.

    Great marketing makes the customer feel smart.

    Joe Chernov

Despite what you've been told, it isn't magic.

Here's the thing, most agencies will try to convince you that marketing is some kind of mystical potion that only they can dispense. We don't really operate that way. Why, you may ask? It's because the agencies that make their clients feel that way are usually afraid to pull back the curtain because there's nothing there. That's it in a nutshell... they've got nothing... no plan, no valid experience, and no process to get to either.

They're going to hate us for telling you this but if it's done right, it really isn't magical at all, or at least it doesn't need to be.

Every marketing strategy we develop follows a very specific process. It's a process that works, and like any good process, can be reapplied to bring success to any circumstance. For us, the process looks like this:

  • RESEARCH
  • PLAN
  • EXECUTE
  • MEASURE
  • REPEAT

Earth shattering eh?

We've been using this simple process forever, and, it works. It's a nice little logical, closed loop process that gets results if you know how to drive it properly. Of course, driving it properly comes as a result of having experience in the details of each step, and that's where we come in! The difference with having us drive your marketing strategy is that if we pull back the mystical curtain, there is actually something there. And the best part is, you already know what it is! It's not much of a surprise, but then again, it's not good business sense to invest your marketing budget in surprises.

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